Congo Capital

Building and backing brands with lasting impact.

We invest in ambitious companies and entrepreneurs with the experience to help scale what comes next.

Congo Capital was formed by the team behind some of today’s most recognizable consumer brands including Alani Nu, PRIME Hydration, and Lunchly.

Brand Builders First

We’ve built from scratch, scaled globally, and executed a $1.8 billion exit. Our track record speaks for itself and we bring that same hands-on approach to every partnership.

Whether it’s helping develop a product, shape go-to-market, or remove roadblocks at scale, we operate with speed, clarity, and a focus on long-term value.

We don’t just invest. We build category-defining brands.

Alani Nu: $1.8B Brand Exit

Alani Nu was acquired by Celsius in one of the largest functional beverage deals to date. A milestone moment for better-for-you brands in mainstream retail.

Congo Brands: 2 of the Top 10 Share Gainers

Two of the ten fastest-growing beverage brands post-COVID were built by Congo. Our portfolio continues to redefine what velocity looks like in modern CPG.

Lunchly: 5+ Share Out of the Gate

Every national retailer that’s launched Lunchly has seen immediate traction — with a minimum of 5 share at launch and strong repeat driven by craveable innovation.

PRIME: 200K+ Doors | 50+ Countries

PRIME Hydration is now available in over 200,000 retail locations and more than 50 countries — including all major U.S. retailers across mass, club, and convenience.

PRIME: Fastest-Growing CPG Brand Ever

No beverage brand in history has scaled faster than PRIME. From DTC to global distribution, it’s reshaped how consumers discover and adopt new products.

PRIME: #1 in Social Engagement

We lead the category in total engagement across Instagram, TikTok, and YouTube. PRIME’s creator-led content and cultural resonance drive unmatched digital reach.